Urban Craft Uprising swag bags. People wait outside on the cold dark morning for so long to score those satchels of independent goodies. I guess it's like how people go crazy for black friday deals and camp out in front of stores. But the UCU crowd doesn't even know what will be in their bag, so the waiting has more faith and randomness and less specific product lust attached to it.
(These $5 coupons were drawn by the ridiculously talented Karie Jane. I give them to people when they bring me old sweaters and tshirts as a little token of gratitude.)